How Your Business Can Use Tik Tok To Grow Sales

Admit it, you own a Tik Tok account. You might not say it publicly; but you do. We all do. Even those claiming that the hottest new social media platform, ‘TikTok’ seems like just a lip-syncing video app for teens do. Because they know that it’s much more than that even in countries with developing digital landscapes like Uganda. For Uganda, it has been one of the biggest avenues for Record Labels to promote their music. Influencer Marketing has taken up a very intriguing, and creative direction when it comes to Tik Tok.

And yet that is only the start. International business have jumped onto the Tik Tok band wagon and started creating advertorial content. That is why the team at Boldite believes you should too.

If you use TikTok just right, you can introduce your business or product to a huge audience. In fact, according to Influencer Marketing Hub, TikTok has 500 million users worldwide, and it was the most downloaded app for Apple in Q1 2018.

Of course, TikTok isn’t the right platform for all types of businesses. Here's how you can determine if it's right for you.

Study The Platform


The last thing you want to do is join a social media platform and look like you don’t know what you’re doing. To avoid getting shunned by users on TikTok, you need to study the platform. By studying what type of content works on TikTok and how to interact with others on the platform, your business can fit into the culture naturally.

TikTok is all about fun and visually appealing content. If you take a look at the TikTok trending page, you’ll find tons of silly videos set to hit songs.

The app isn’t the place for serious sit-down sales pitches. TikTok is used primarily by people between the ages of 16 and 35, and lately even more, according to GlobalWebIndex, so you need to connect with them in a creative way if you want to find success on the platform.

Create Fun Content.

Now that you know TikTok is all about fun and creativity, it’s time to create fun, creative content of your own. Creating your own content is one of the easiest and least expensive ways to promote your business on TikTok. Plus, one of the biggest benefits of TikTok is that you don’t need to create highly-polished videos. Just pull out your smartphone and start filming.

While wacky videos are widely popular on TikTok, don’t try to create an outrageous meme if that’s not your business’ style though.

For example, Lush shows off their products with a fun video demonstration set to music.

Keep it simple. A light-hearted video that shows off your products will come across more authentic than if your business tries creating a viral meme and fails.

Launch a Hashtag Challenge.

Another way to promote your business on TikTok is by launching a hashtag challenge. A hashtag challenge is when you encourage TikTok users to create or recreate content and add your branded hashtag to it.

For example, the brand Guess was one of the first companies to launch a hashtag challenge. They encouraged TikTok users to film themselves wearing Guess’ new denim line with the hashtag #InMyDenim.

And recently, Chipotle’s #GuacDance campaign was TikTok's highest-performing branded challenge in the U.S. The promotion resulted in Chipotle's biggest guacamole day ever, with more than 800,000 sides of the condiment served.

A fun hashtag challenge not only promotes your business, but it also drives user interaction and engagement.